Customer centricity is the traditional guiding principle of merchants. They know the desires and needs of their regular customers. Our goal is to expand this knowledge to all customers and to recognize changing needs at an early stage through technical innovation. In our fast-paced society, it is also important to establish a digital connection to people’s needs in order to be able to derive actions. The existing and acquired data intelligence can be easily implemented by the merchants. Our customers always get served regardless of where they are and can simply enjoy their shopping experience.