Your Tech Innovation at EDEKA

techstarter connects tech companies with EDEKA merchants.

Gründer Tech Persona

Submit your tech solution!

Kaufmann Persona mit iPad

Find suitable tech innovations! 



Why sales & distribution at EDEKA is not so easy

Icon Kaufmann Kauffrau

3.600 independent merchants

with different needs & challenges

Icon Häuser Marktplatz

7 regions

with their own tech departments and agendas

Icon Testmarkt Haus

1 headquarter

with a cross-network strategy plan

EDEKA is organized decentralized which is why it is so successful. This structure is difficult to grasp from the outside: That's why we founded techstarter.

Our value proposition

How techstarter helps you
leverage your tech innovation at EDEKA

Zwei Hände mit Handschlag

Partnership approach

Icon zwei Personen im Gespräch

Contact to relevant Stakeholders

Icon EDEKA approved zugelassen

In-depth EDEKA-Insights

You have a tech solution and want to be found by EDEKA merchants?

Introduce your tech innovation to us!

You want to know more about techstarter and receive regular updates from us?


Recommendations from EDEKA practice

EDEKA merchants report about their experiences and the advantages of your solution in action.

This platform helps EDEKA merchants to stay up to date and connected to tech innovations within the entire EDEKA Group. For me, that’s what a cooperative stands for!

Falk Paschmann, EDEKA Paschmann

The go to area for us merchants: The techstarter team bundles validated solutions including all relevant information needed to decide whether a tech solution matches to our challenges we face in our daily business on the sales floors.

Sebastian Cramer, EDEKA Cramer


Your Tech Innovation at techstarter

You place your innovation on techstarter and will be found by other EDEKA merchants.


App for employee communication

Better internal and digital communication on the shop floor



Autonomous cleaning machines 

Relief for the cleaning staff through cleaning robots.



Open Innovation Calls

Submit your solution that matches one of our focus topics. Even if the innovation calls are officially closed, we are always on the lookout for innovative solutions. 

May 2023

August 2023