Tech Partnering with EDEKA

We validate if your tech innovation solves a relevant challenge of EDEKA. 

Tech Partnering with EDEKA

We validate if your tech innovation solves a relevant challenge of EDEKA. 

Apply for our techstarter track

The »techstarter track« is the official process for bringing tech innovation to EDEKA – but above all – into the markets of our EDEKA merchants. As part of this process we are constantly looking for digital solutions that either match our focus challenges, represented by our Future Readiness Categories  or that solve one of our current Open Innovation Call challenges.

REQUIREMENTS

What are we looking for?

  • Your solution is already in use or can be tested in practice within the next three months
  • Your solution has an innovative unique selling proposition
  • Your solution fits one of the Open Innovation Call Challenges or the Future Readiness Categories of EDEKA

PROCESS

techstarter track

Your Tech Partnering Advantages

01. 

Use Case Assessment

  • We search our database for challenges which your solution may solve for EDEKA
  • We will identify application areas and perform an initial assessment of the market potential within EDEKA
  • We will provide you with a recommendation for the next steps

02. 

On-site Validation & Visibility

  • Together we determine all relevant performance indicators which need to be measured during on-site tests, e.g. directly in inside of an EDEKA store
  • If successful, we will create a detailed practice portrait of your solution including reviews of merchants which underline the value of your solution
  • The portrait will be published exclusively in the techstarter directory for merchant access, so that your solution will be visible within entire EDEKA

03. 

Sales Support

  • We support you in being found by suitable merchants
  • We communicate your solution through our internal networks: You benefit from our reach and the trust merchants have in us

Your Tech Innovation at EDEKA!

FEES

What does our service cost?

EDEKA is a cooperatively organized association consisting of more than 3,600 independent merchant entrepreneurs. These in turn belong to one of a total of seven geographically subdivided regions. We offer you a structured way of successfully selling your tech solution to EDEKA merchants.

  • Our market potential analysis and the recommendation for next steps are free of charge.
  • For consulting, validation process monitoring and for practice portrait preparation – including the publication in the techstarter directory – we charge a service fee (in case of a successful validation).
  • Optionally, we offer active sales support to solutions published within the techstarter directory at success-based conditions. Thus, you minimize your acquisition costs and expand your portfolio of EDEKA customers.

You have a new tech solution that you want to implement in EDEKA stores?

Submit your tech solution!

START

You want to know more about techstarter and receive regular updates from us?

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OVERVIEW

Open Innovation Calls

We regularly call for tech providers to submit their solutions to selected EDEKA challenges. This overview shows all previous topics. Regardless of the deadline, we are constantly looking for new tech innovations to be submitted:

MORE UPDATES

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NEWSLETTER REGISTRATION

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CONTACT

You have questions? Get in contact!

OUR OFFICE

  • Food Tech Campus 
    techstarter team
    Birkenstraße 22 
    10559 Berlin