We connect your tech solution with relevant stakeholders within EDEKA.
We connect your tech solution with relevant stakeholders within EDEKA.
The techstarter platform simplifies the cooperation between tech companies and EDEKA merchants. Along the entire track the techstarter team supports you with the successful deployment of your tech solution at EDEKA. The scouting focuses on high-priority challenges faced by EDEKA merchants, the seven regions and the headquarter in Hamburg, Germany. We want to shape the grocery retail shopping experience of tomorrow, together with tech companies.
Provide relevant and validated tech innovations for EDEKA.
We are an interdisciplinary team of tech nerds, start-up founders, food retailer experts and design thinkers. In the heart of Berlin, at the Food Tech Campus, we co-create tech solutions for EDEKA stores of the future.
Head of techstarter
Otis is in the lead for our techstarter website and takes care of all topics & developments around the techstarter platform. With his many years of experience in the start-up environment and hands-on mentality, he drives topics constructively and thus makes techstarter the go-to platform for start-ups and merchants to place technical solutions in the EDEKA world. He plays a key role in setting up the techstarter network with the aim of bringing merchants and start-ups together in a beneficial way.
Tech-Scout
Jan is a retail tech expert and is responsible for the scouting of tech innovations. His extensive tech knowledge impresses founders. He uses his contacts to numerous start-up networks, incubation & accelerator programs and universities to identify interesting solutions for EDEKA. If there is an EDEKA fit, Jan will feed the tech solution into our techstarter track – with the aim of providing merchants with technologies that they actually need.
Consultant
Marlon is our communication expert at techstarter. At in-house conferences and digital events, he presents innovative solutions of the techstarter-Team and always has an open ear for the challenges of merchants and day-to-day business in EDEKA stores. Furthermore, he supervises the development of the techstarter network with the goal of bringing together merchants and innovations.
Senior Innovation Lead
Martin originates from the start-up environment and created an innovative and user-centric solution with his company Convini before joining EDEKA. Working as the COO in the start-up, he contributed to different transformation processes, most recently including the acquisition by the Swedish market leader and the purchase of HelloFreshGo. Prior to his start-up, he gained several years of experience in leadership positions in retail.
