techstarter Team

We connect your tech solution with relevant stakeholders within EDEKA.

techstarter team

We connect your tech solution with relevant stakeholders within EDEKA.

What is techstarter?

The techstarter platform simplifies the cooperation between tech companies and EDEKA merchants. Along the entire track the techstarter team supports you with the successful deployment of your tech solution at EDEKA. The scouting focuses on high-priority challenges faced by EDEKA merchants, the seven regions and the headquarter in Hamburg, Germany. We want to shape the grocery retail shopping experience of tomorrow, together with tech companies.

Illustration Tech Visionär mit VR Brille

Our mission

Provide relevant and validated tech innovations for EDEKA.

Illustration Tech Kundin mit Drohne

Our team

We are an interdisciplinary team of tech nerds, start-up founders, food retailer experts and design thinkers. In the heart of Berlin, at the Food Tech Campus, we co-create tech solutions for EDEKA stores of the future.

Kamila Wabnik Portrait

Kamila Wabnik

Head of techstarter

Kamila is the strategic mastermind behind techstarter. With her background in design and digital corporate development, she is responsible for building our platforms and channels to internal and external stakeholders. As an agile coach, she tackles company building challenges in team co-creation in a solution-oriented manner. Kamila is also the contact person for the matchmaking of tech providers in the EDEKA world.

Jan Lingenbrinck Portrait

Jan Lingenbrinck

Senior Tech-Scout

Jan is a retail tech expert and is responsible for the scouting of tech innovations. His extensive tech knowledge impresses founders. He uses his contacts to numerous start-up networks, incubation & accelerator programs and universities to identify interesting solutions for EDEKA. If there is an EDEKA fit, Jan will feed the tech solution into our techstarter track – with the aim of providing merchants with technologies that they actually need.

Otis Michelau Portrait

Otis Michelau

Senior Innovation Lead

Otis is in the lead for our techstarter website and takes care of all topics & developments around the techstarter platform. With his many years of experience in the start-up environment and hands-on mentality, he drives topics constructively and thus makes techstarter the go-to platform for start-ups and merchants to place technical solutions in the EDEKA world. He plays a key role in setting up the techstarter network with the aim of bringing merchants and start-ups together in a beneficial way. 

Kathleen Omafray-Odenwald

Innovation Lead

Kate orchestrates our Open Innovation Calls and the specific EDEKA challenges, to which the techstarter team calls for solutions. She ensures the successful process of the techstarter track and deeply penetrates the topics – from expert interviews and evaluating solutions, to building test setups to validate solutions in the EDEKA environment. Also, she lets the techstarter network grow big with all outbound communications and marketing strategies towards tech companies and EDEKA merchants.

Innovate the Future of Food Retail Technology!

Get in touch with us!