We connect your tech solution with relevant stakeholders within EDEKA.

techstarter team

We connect your tech solution with relevant stakeholders within EDEKA.

What is techstarter?

The techstarter platform simplifies the cooperation between tech companies and EDEKA merchants. Along the entire track the techstarter team supports you with the successful deployment of your tech solution at EDEKA. The scouting focuses on high-priority challenges faced by EDEKA merchants, the seven regions and the headquarter in Hamburg, Germany. We want to shape the grocery retail shopping experience of tomorrow, together with tech companies.

Illustration Tech Visionär mit VR Brille

Our mission

Provide relevant and validated tech innovations for EDEKA.

Illustration Tech Kundin mit Drohne

Our team

We are an interdisciplinary team of tech nerds, start-up founders, food retailer experts and design thinkers. In the heart of Berlin, at the Food Tech Campus, we co-create tech solutions for EDEKA stores of the future.

Otis Michelau Portrait

Otis Michelau

Head of techstarter

Otis is in the lead for our techstarter website and takes care of all topics & developments around the techstarter platform. With his many years of experience in the start-up environment and hands-on mentality, he drives topics constructively and thus makes techstarter the go-to platform for start-ups and merchants to place technical solutions in the EDEKA world. He plays a key role in setting up the techstarter network with the aim of bringing merchants and start-ups together in a beneficial way.


Marlon Winter


Marlon is our communication expert at techstarter. At in-house conferences and digital events, he presents innovative solutions of the techstarter-Team and always has an open ear for the challenges of merchants and day-to-day business in EDEKA stores. Furthermore, he supervises the development of the techstarter network with the goal of bringing together merchants and innovations.

Innovate the Future of Food Retail Technology!

Get in touch with us!