What’s behind the challenge?

The challenge can be divided into three categories: customers, employees and concepts. Under customers, we include all solutions that contribute to the shopping experience of our customers. Customers perceive waiting times, confusing displays and inappropriate offers as annoying and have become accustomed to the technical progress of recent years, especially in system catering. We also welcome new, growing customer groups with specific requirements in our stores. Our employees are recipe experts, trusted specialists and weigh every piece of merchandise to the gram. The shortage of skilled workers is also noticeable in the recruitment of new staff for the service counter; experienced colleagues want to spend their working hours with customers and not with administrative processes. Concepts deal with all innovative technologies or processes that are not yet found at service counters. These include process improvements for speed, convenience, new materials or product presentation concepts.